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Sofía Obando is a seasoned professional in customer experience and marketing, currently serving as the Senior Customer Experience Coordinator at Avianca since December 2021. Prior to this role, Sofía held the position of Service Delivery Coordinator for Avianca Express, focusing on enhancing customer satisfaction and leading interdisciplinary teams, while also achieving the development of a company-wide customer service culture program. Sofía's background includes significant experience at Allianz, where roles included Marketing Analyst and Business Intelligence Professional, concentrating on customer satisfaction metrics and product development. Educational accomplishments encompass a specialization in Strategic Marketing and a Master’s degree in Innovation and Product Development from CESA, as well as a degree in Business Administration from Universidad Externado de Colombia.