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Mr Lim Tai Meng Alvin was appointed as executive director of the company on 1 august 2018. He is also the group's chief operating officer. He joined the group in 2002 and is responsible for overseeing the group's operations for burn-in services, manufacturing and pcba services and engineering services. Mr lim also develops the competitive positioning and strategies of the group and manages the sales, marketing and business development functions. Mr lim was the chief operating officer (usa operations) from 2009 to 2011 and was responsible for strategising and promoting the group's business in the market. Mr lim started as a sales engineer with the group, responsible for the sales and marketing team for test equipment and sockets. He was subsequently promoted to section manager in the engineering services division to manage the manufacturing of system level test (slt), hybrid system test (hst) thermal trays and fusion system build to meet customersā€™ needs, and thereafter became a special project manager. With his vast experience in managing operations, mr lim was later promoted to oversee the manufacturing and pcba services division, and engineering services manufacturing operations. In may 2013, mr lim was appointed chief operating officer of the group.