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Rich Williams is a seasoned marketing professional with extensive experience in performance analytics, demand generation, and business development. Currently serving as Marketing Performance Analytics Manager at AVEVA, Rich collaborates with stakeholders to align marketing strategies with business objectives and leverages performance data for strategic decision-making. Previously, Rich has held various managerial roles at Bottomline Technologies, where significant achievements included leading sales lead nurturing processes and implementing revenue marketing strategies. Rich's earlier career also encompasses leadership positions in the hospitality industry, notably managing operations for Be At One and contributing to its rapid expansion. Rich's educational background includes studies at the University of Reading and specialized training in wine and spirits.