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Juan Carlos Gheno has over 25 years of experience in the creative industry. Juan Carlos is currently the Director de Arte y Diseño at Aventureza Actividades & Entretenimiento. Prior to their current role, they worked as a Director Creativo at Leo Burnett México from 2016 to 2020. Juan Carlos also served as the Director Creativo at Conejo Blanco PB, a cultural management advertising agency, from 2015 to 2016. Before that, they were the Director de Comunicación, Marketing y Diseño at M4Tel from 2013 to 2015. In 2012, they co-founded and worked as the Director Creativo at The Red Block Agency. From 2009 to 2012, they were a Creative Manager at Cheil Communications. Juan Carlos also worked as the Director Creativo at Lab Comunicaciones from 2005 to 2009 and as the Director Creativo de Arte at Publicis Communications from 1996 to 2005. Juan Carlos started their career as a Bocetista and Director de Arte Jr at Panamericana Ogilvy & Mather from 1994 to 1995.

Juan Carlos Gheno attended Universidad del Valle de México from 1989 to 1993, where they obtained a Licenciatura en Diseño Gráfico. Juan Carlos also holds a certification in User Experience (UX) Design from Google, which they obtained from Coursera in May 2023.