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Rich is a marketing & advertising executive with a passion for brand building. He is also co-author of ā€œAuthenticity: Building a Brand in an Insincere Ageā€ (Praeger Press Jan 2020). Rich has over 30 years of experience working with leading brands and has held leadership roles at top agencies. Previously Rich served as CMO for one of the largest independent retail chains in Chicago and Northwest Indiana. He has also worked with a variety of healthcare companies including Advocate Health Care, Wyoming Medical Center, EON Clinics and more. Rich serves as a member of Aventivā€™s leadership team and is a graduate of Michigan State University with a Bachelor of Arts degree in Advertising.