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Malcolm Hobbs is an experienced business development and marketing professional with a strong background in technology and sustainability. As Vice President of Business Development at Zira since October 2021, Malcolm leads initiatives focused on enhancing energy efficiency and real-time data access in manufacturing. Additional roles include serving as an advisor for SUPER, where Malcolm aids in reducing single-use plastics, and as a sales and marketing consultant for Hackerstrike, supporting efforts against ransomware. Previous positions feature leadership in various companies, including Neural Propulsion Systems, Join Digital, and Balcony.io, where Malcolm was instrumental in developing go-to-market strategies and securing significant funding. Education includes a Bachelor of Arts degree in Diplomacy and World Affairs from Occidental College.