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Youyi Wang is a digital consultant lead at Publicis Groupe, currently overseeing Wiredcraft's digital consulting team and marketing functions since July 2022. Prior to this role, Youyi served as a digital consultant and digital solution specialist at Wiredcraft, where responsibilities included leading consulting projects and refining service offerings. Experience also includes positions as a research associate and research analyst at Korn Ferry and McGill University, respectively, focusing on recruitment in the life sciences and conducting significant research projects. Youyi holds an honors degree in psychology with a minor in biology from McGill University and a part-time product development certificate from Le Wagon.