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Farida Musa is an experienced content marketing professional currently serving as the Content Marketing Lead and Digital and Content Marketer at Avensure Ltd since May 2021, where responsibilities include creating, editing, and publishing various marketing content, as well as managing content projects and collaborations. Prior experience includes working as a Content Executive at Frame Revolution, where Farida planned and created targeted marketing content and managed social media channels. Additional roles encompass strength and conditioning coaching positions at Loughborough Students' Sport and Loughborough Sport, alongside coaching youth rugby and serving as a physical education teaching assistant. Farida holds a Bachelor of Science in Sports, Health and Exercise Sciences and a BSc (Hons) in Sport Science from Loughborough University, complemented by A levels from Rochdale Sixth Form College.