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Jaime Cuesta Tovar is an experienced technology leader with a diverse background in software development, digital transformation, and education. Currently serving as the Director of Software Development and New Solutions at Avanza, Jaime also advises Casual Robots and teaches as an Associate Professor at ICEMD - ESIC. Previous roles include Program Manager at Alastria Blockchain Ecosystem, where Jaime supported the growth of Europe's largest blockchain ecosystem, and extensive experience at Banco Santander, where significant contributions were made to digital business models and multichannel processes. Jaime has served as a mentor in various startup acceleration programs and has a solid educational foundation, holding a Master's degree in eBusiness and Computer Science.