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Jay Burke has over 25 years of work experience in marketing, communications, and management. Jay began their career in 1989 as an Account Executive for Solutions by Design. In 1993, they took on the role of Retail Manager for Jack Dennis Sports Inc. and then moved to Crowell Advertising in 1996 as the Director of Account Services. In 1999, they joined Penna Powers as an Account Supervisor. In 2002, they became the Director of Marketing and Media Relations for Solitude Mountain Resort. In 2009, they took on two roles, Owner and Brand & Communications Strategist for Snow Chicken Brand Communications and Race Director/Owner for Point 2 Point Productions. In 2018, they joined AvantLink as the Director of Marketing.

Jay Burke has completed a Wilderness Advanced First Aide course from NOLS and a Pro Level 1 Course in Snow Safety from the American Avalanche Inst. in 2021. Jay also holds a Journalism degree from California State University, Fresno, which they obtained in 1992.