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Véronique Gmach Ardisson is a seasoned professional with extensive experience in digital transformation and customer experience management across various sectors, including utilities, automotive, and FMCG. Currently serving as the Director and CRM Practice Lead for South East Asia at Avanade, Véronique manages a team of over 100 consultants, fostering a culture of learning and engagement. Prior roles include positions at KPMG Singapore, where expertise was applied in financial services advisory and digital transformation, and Capgemini, focusing on program delivery in digital customer experience across multiple Asia-Pacific countries. Earlier experience includes managing IT transformation projects at Veolia Environnement and roles in public relations and marketing at Groupe Lucien Barrière and Thales. Véronique holds a Master's in Marketing & Project Management from SKEMA Business School and a Marketing BtoB certificate from emlyon business school.