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Helen McInnes serves as the Global Manufacturing Marketing Lead at Avanade since July 2023, focusing on leveraging digitalization and data to enhance productivity and sustainability in the manufacturing sector. Prior to Avanade, Helen held various senior roles at notable firms such as Orange Business, where contributions included optimizing thought leadership content for enterprise clients and creating a Trust Navigator Framework. Helen's experience spans corporate marketing management positions at NEC Corporation, Dialog Semiconductor, and NCR Corporation, with significant achievements in brand reputation and strategic communications. A strong educational background includes Master's and Bachelor's degrees in English Language and Literature from the University of Cambridge and an M.Phil. in Publishing Studies from the University of Stirling.