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Raj has over 40 years of experience as a doer-manager, entrepreneur, advisor and mentor. This has given him exposure across functional areas, across industries and across countries. In his current role, Raj serves as – Chairman: Avalon Consulting, Avalon Global Research and Germinait Solutions Pvt Ltd. As a strategy consultant, Raj has helped companies across diverse industries in India, USA, Europe, and the Middle East to develop strategies, align strategy to vision, grow in competitive markets, restructure to make companies more customer focused etc. After working in consumer durables marketing at Murphy and later as a Merchant Banker with Grindlays Bank for 6 years, he set up a Marketing Research and Advisory firm and followed that up with a Management Consulting company. He thereafter, co-founded a very successful Analytics company in 2000. In 2008, seeing the opportunity in text analytics with the advent of Social Media, he founded a technology company that would create IT products that help analyse what people are saying in the digital world. Raj is an Engineering graduate from IIT, Bombay and a Post-Graduate in Business Management, from IIM, Ahmedabad. He also holds a degree in General Law from the University of Mumbai.