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Lyla Padden is a trend analyst and customer insights specialist at Avalon Apparel, where responsibilities include identifying emerging trends, collaborating with designers, and supporting sales strategies through effective data analysis and visual reporting. Previous experience includes roles as a student assistant at UC Berkeley School of Information, a gallery attendant at the Berkeley Art Museum and Pacific Film Archive, and as the historian for Chi Omega Mu, documenting sorority life. Lyla served as a creative consultant for ImagiCal (American Advertising Federation) and held the position of CEO at Flour Gal, receiving multiple awards for entrepreneurial achievements. Lyla earned a Bachelor's Degree in Communication and Media Studies with a minor in Journalism from the University of California, Berkeley.