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Allison leads customer success at Avalara, including the nurture, cross-sell, upsell, and renewals strategies. She joined Avalara in June of 2020 after 20 years with IBM, where she was vice president of customer success for IBM Cloud and Cognitive Software. In addition to her accomplishments in delivering cloud-based and on-premises software, Allison’s expertise in customer experience is complemented by a background in general management spanning strategy marketing, product management, and sales and business partner enablement.