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Charu Sehgal currently serves as General Manager for Global Corporate Communications, Marketing, PR, and CSR at Avaada Group, a position held since October 2023. Prior to Avaada Group, Charu was Assistant General Manager at FirstMeridian Business Services Limited from June 2020 to October 2023, overseeing marketing, digital initiatives, and corporate communications as a member of the leadership team, and was recognized as Marcom Person of the Year 2022-23. Previous experience includes roles at Angelique International Limited where responsibilities included strategic planning for global corporate communications, as well as consulting for startups and SMEs in marketing and brand management. Charu's career began at Denave, focusing on marketing and sales within the APAC region. Academically, Charu holds an MBA in Marketing from Sikkim Manipal University and has completed a B2B Marketing Program from the Indian Institute of Management Ahmedabad.