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Brad Custred has a diverse work experience that spans over several industries. Brad started their career as the President of Planet Cellular, the 4th Largest Authorized Retailer of At&t Wireless. Brad worked there from 1999 to 2013 before founding Slingshot, Inc, where they served as the CEO since 2010. In 2017, Brad co-founded Exchange 202 and was a Co-Owner until November 2022. Alongside these ventures, Brad has also been involved in various other roles such as owning The Social Experiment, Beard & Blade, and KnuckleBones Elixir Co. Most recently, Brad became a Shareholder at CigarClub in December 2020 and founded BlueMuse Entertainment Group in November 2018. Prior to their entrepreneurial endeavors, Brad co-owned Mokas Coffee from 2005 onwards.

Brad Custred obtained a Bachelor's degree in Marketing from the University of Mobile from 1998 to 2002. Brad also holds certifications as a John Maxwell Certified Coach from The John Maxwell Company in 2014 and SALES MASTERY from Tom Hopkins Intl., Inc.