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Sebastian Gonzalez has a diverse work experience in revenue management and commercial insights. Sebastian is currently the Director of Revenue Growth Management at Auxly, starting in November 2022. Prior to that, they worked at SNDL Inc. where they held the role of Manager in National Revenue Management and Commercial Insights from March 2020 to November 2022, and Manager in Demand and Revenue from June 2019 to March 2020.

Before SNDL Inc., Gonzalez had experience as a Commercial Strategy Manager at Maricann Inc. from August 2018 to March 2019, where they were responsible for net revenue management and pricing strategies within the cannabis industry, working with various provincial cannabis boards and internal stakeholders.

In addition, Gonzalez has previous experience at Diageo, where they served as Acting Key Account Manager for the Midwest region from May 2018 to August 2018, Commercial Sales Planner for BC and Alberta from April 2017 to May 2018, Business Performance Analyst from September 2015 to March 2017, and Sales Analyst in Business Analytics and Performance from September 2014 to September 2015.

Sebastian also worked as an Analyst in Performance Measurement and Reporting at CIBC from June 2014 to September 2014, and as a Financial Analyst Intern at Mondelēz International from April 2013 to August 2013.

Sebastian Gonzalez obtained their Bachelor of Arts in Financial and Business Economics with a Specialized Honours from York University, completing their degree between 2010 and 2014.