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James Pursell has diverse work experience in various industries. James started their career in 2009 as a Sales Associate at National Sports, where they worked until 2013. In 2012, they joined Combine Fitness LLC as a Sports Conditioning Specialist. In 2016, they became a Business Owner at NanoShield Technologies but left in 2017. In 2018, they took on the role of an Independent Business Owner at Conquest Hockey Apparel. In 2020, they became the GM at Combine Fitness, serving until 2021. Currently, they are the Head of Residential Operations at Auxe.

From 2012 to 2017, James Pursell attended Western University, where they pursued an Honours Global Commerce degree. During their time there, their studies primarily focused on Business Administration and Management.