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Michelle Kulik is an experienced Email Marketing Specialist currently working at Summit Racing Equipment since October 2011, where responsibilities include optimizing subscriber lists within Cordial and coordinating email campaigns. Prior experience includes the role of Senior Circulation Analyst, where SQL queries were performed to refine mailing lists, and the development of a matchback program to identify profitable customers. Additionally, as an Internet Marketing and Catalog Analyst, efforts focused on enhancing conversion rates and implementing a Checkout Abandon program. Previously, at The Little Tikes Company, Michelle served as Associate Manager of E-Commerce Digital Marketing, implementing tailored email strategies and leading campaign negotiations. Michelle holds an M.B.A. in Strategic Marketing and a Bachelor's of Fine Arts in Graphic Design from The University of Akron.