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Bobby Cannon began their career in 2002 as an Associate at the University Venture Fund. Three years later, in 2005, they took on the role of Account Executive at Eliot Management Group. In 2008, they joined AutoNetTV Media, Inc. as the Vice President of Sales, and later became the Director of Sales.

Bobby Cannon attended the University of Utah from 2001 to 2005, where they earned a Bachelor of Science in Economics. Bobby then attended the University of Utah - David Eccles School of Business from 2016 to 2018, where they earned an Executive Master of Business Administration (M.B.A.).