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Luis Riascos is a seasoned professional in graphic design and customer experience, currently serving as a Senior Customer Experience Designer and Senior Graphic Designer at AutoNation since June 2015. With extensive experience in shaping brand and retail marketing elements, Riascos previously contributed as a Graphic Web Designer at Sabadell United Bank, focusing on brand strategy and marketing campaigns. Prior roles at AutoNation included UX Designer, responsible for enhancing online user experiences, and Graphic Designer, where Riascos developed brand image ads and collateral materials. Earlier experience at Costex Tractor Parts involved establishing the company's brand image through digital and print mediums. Riascos holds an Associate's degree in Graphic Design from Miami Dade College and a degree in Graphic Design Technology from Universidad Autónoma del Caribe.