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Branden Coté is an accomplished automotive executive with extensive experience in sales, product management, and strategic development across notable companies. Currently serving as Brand President at AutoNation since June 2024 and as an advisor at S44 Automotive since February 2024, Branden previously held the position of Vice President of Sales & Product Management at Aston Martin Lagonda Ltd and Canoo. Branden's career also includes significant roles at Mercedes-AMG GmbH and Mercedes-Benz USA, where responsibilities encompassed market management, brand strategy, and operational efficiency. Early career experience includes key positions at MMCO Auto, LLC, and Affinity Lifestyle Management, contributing to Branden's expertise in team leadership and customer service. Branden holds an MBA from Saint Joseph's University and a BA from Wake Forest University.