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Bill Chobanian started their work experience in 1997 at BMW Financial Services, where they held the position of General Manager, Sales and Marketing / Eastern Region until 2015. In 2015, they joined automotiveMastermind Inc. as the Vice President of Dealer Relations. In this role, they played a crucial role in revolutionizing the way automotive dealerships find, engage, and win customers by effectively leveraging Big Data Behavioral Analytics. Their responsibilities included mining customer, service, and market data to gain insights into customer buying behavior, creating customized marketing strategies, and equipping salespeople to have meaningful conversations with customers.

Bill Chobanian completed their education from 1981 to 1985 at PennWest Clarion, where they obtained a Bachelor's degree in Finance and Financial Management Services.