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Patrick Lavallée has over 10 years of experience in marketing and digital media. Patrick currently holds the role of Vice-Président Marketing & BDC at Automobile En Direct.com since September 2022. Prior to that, they were the Directeur principal, Marketing & BDC at the same company from June 2020 to September 2022. Before joining Automobile En Direct.com, Patrick worked at FGL Sports Ltd as the Marketing Manager, Media and Go-To-Market from September 2016 to June 2020, and as the Digital Marketing Manager from October 2015 to September 2016. Patrick also served as the Directeur médias numériques at bleublancrouge from September 2012 to June 2015 and as the Digital Services Director at Vizeum Montreal from March 2011 to September 2012. Patrick began their career as a Media Planner at Ogilvy Montreal from March 2007 to March 2011.

Patrick Lavallée completed their BAA degree in Marketing from the Université de Sherbrooke from 2003 to 2005. Following that, they pursued a Master's degree in Gestion du Commerce Électronique from the same institution, which they completed from 2005 to 2006.