Greg Richardson is a seasoned professional with extensive experience in global go-to-market (GTM) strategy and operations across multiple organizations. Currently serving as Sr. Director, Global GTM Strategy & Operations at Automation Anywhere since 2022, Greg leads efforts to establish consistent business strategies and processes worldwide, providing analytical support for executive decision-making and optimizing sales automation. Previously, at VMware from 2018 to 2022, Greg held the position of Senior Manager, GTM Strategy and Transformation, where significant initiatives in partner-specific operating plans and commercial sales strategy were achieved. Earlier, as Director at Technology Business Research from 2008 to 2018, Greg oversaw customized strategic research engagements and guided a team of analysts. Greg's career began at Northwestern Mutual, where notable sales achievements were recognized nationally. Academically, Greg holds a BS in Marketing and Finance and a BA in English from the University of New Hampshire.
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