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Craig Johnston is a seasoned sales professional currently serving as the Global Head of Sales at Automata, a London-based deep tech company specializing in robotic automation solutions for the life sciences sector, since January 2020. Prior to Automata, Craig held positions at Pavilion as an Enterprise Account Executive and Sales Director, where Craig contributed to high-growth professional support. Craig also served as Head of Business Development at Spill, transforming workplace mental health conversations. Earlier career highlights include founding and managing Kitsch, an all-natural soda company, and gaining experience as a Project Assistant at POWER OF YOUTH. Craig was actively involved in the University of St Andrews as a Vice Principal Ambassador and contributed to The Saltire Foundation as a Brand Ambassador. Academic credentials include a Bachelor’s Degree in Economics from the University of St Andrews.