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Alvin Mafu is an experienced professional currently serving as an Account Executive at Semrush since January 2023. Previously, Alvin held the position of Senior Business Development Manager at Appinio, where responsibilities included understanding industry dynamics and devising outbound strategies. Prior to that, Alvin worked at Google as a Senior Account Manager for Google Ads, focusing on optimizing ad campaigns, negotiating budgets, and managing client accounts. Additional experience includes roles at Typeform.com as a Social Media Manager, trivago as an Inside Sales Representative, and Time Inc. UK as a Senior Advertising Executive. Earlier freelance experience includes web content writing for Move Ahead Media. Alvin holds a degree in English Literature from Plymouth Marjon University and has attended the University of Gloucestershire for a Bachelor of Laws.