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Asher joined Cortica as CFO back in 2015 and later moved to serve as Autobrains CFO after the company span-off. Prior to joining Cortica, Asher was involved in couple of M&As of technology companies by giants such as Apple Inc. and bring extensive experience in financial management in multi-national environment and various types of entities. Asher competed his B.A. in Economics in the Hebrew University in 1996 and MBA studies from the Tel-Aviv University in 1999.