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Trishan Naidoo is a seasoned digital marketing professional with extensive experience in driving digital audience growth and commercialisation. Currently serving as the Digital Marketing Lead at the Australian Football League since March 2019, Trishan spearheads performance marketing campaigns across various products, achieving significant revenue growth, exemplified by a 36% year-over-year increase in regular season ticket revenue. Additionally, Trishan has operated a consulting business since May 2008, specialising in digital strategy and paid media. Previously, as Head of Paid Media at Optimising from April 2013 to March 2019, Trishan led a team managing over 70 clients and delivered successful acquisition-focused campaigns across multiple platforms. Trishan holds a Bachelor of Commerce and a Bachelor of Laws from the University of Melbourne.