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Trish Ropiha is an experienced marketing professional currently serving as the Engagement and Retention Manager at Australian Ethical Investment since July 2023. Notable previous roles include Head of Growth & Digital at Verve Money and Verve Super, as well as Digital & Growth Marketing Manager at Verve Super, where responsibilities encompassed customer acquisition and retention strategies that consistently met performance targets. Trish has a rich background in brand and campaign management, having worked with companies such as Vocus and Mercer, utilizing data-driven marketing strategies and Salesforce Marketing Cloud automation technology to drive growth. A graduate of the University of Canterbury with a Bachelor of Commerce in Marketing and a Certificate of Digital Marketing from Squared Online, Trish has demonstrated a commitment to enhancing customer engagement and brand visibility across various platforms throughout their career.