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Heidi Shalev serves as the Vice President of Marketing, Communications, and Engagement at Austin Regional Clinic (ARC) since November 2001, previously holding the position of Director of Marketing, Communications and Customer Service. Responsibilities include developing strategies to meet business goals and managing various department budgets, while collaborating with senior leadership and marketing teams on campaign strategies and evaluations. Prior to ARC, Heidi owned Impact International, a multimedia graphic design services company, and worked at Arrowsmith Technologies as a Quality Analyst and Technical Writer. Heidi holds a Master's degree in Journalism from The University of Texas at Austin and a Bachelor's degree in International Relations from American University, complemented by studies in Comparative Politics at The American University of Paris.