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Sheba Sahlemariam Endeshaw is an accomplished professional with extensive experience in high-performance coaching and product management. Currently serving as an Artist Advocate and Mindset Coach at AUSTERE, Sheba advocates for music artists' career growth while managing international projects. As a Product Manager at Sonic Dynasty since 2008, Sheba oversees the entire product development process for a diverse portfolio in the entertainment sector. In addition to their role at MUSIC FOR THE PEOPLE AI as an AI Product Manager and High Performance Coach, Sheba gained experience at NASA Jet Propulsion Laboratory, where Sheba Sahlemariam contributed to a VR/AI Metaverse simulation project. With a strong foundation in coaching from Landmark Education Worldwide and a rich educational background, including degrees from Cornell University, Los Angeles Film School, Los Angeles City College, and a forthcoming Data Science Certificate from Harvard University, Sheba combines expertise in both creative and technical domains.