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Juan Urkijo Unzurrunzaga is a seasoned professional with extensive experience in commercial leadership roles across multiple companies. Currently serving as the Commercial Director and Global Sales Manager for AUSA since May 2015, Juan has also held the position of Country Manager for Mexico. Prior to AUSA, Juan was the Director Comercial for General de Alquiler de Maquinaria, S.A. and worked as Managing Director at Grupo Usabiaga. Early career experience includes a role as Proyectista at INGEPRO 2000 SL. Juan holds a degree in Ingeniería Superior, Ingeniería mecánica from Universidad del País Vasco/Euskal Herriko Unibertsitatea and is currently pursuing a specialization in Digital Marketing through thePowerMBA program.