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Melanie Davis Chapman is an experienced marketing professional with a proven track record in demand generation and strategic communications across various companies. Currently serving as Senior Director of Demand Generation at Aurora Solar, Melanie has previously held roles including Director of Demand Generation at RevenueWell and Senior Director of Demand Generation at Jellyvision. Key achievements include developing and executing comprehensive demand generation strategies, leading successful account-based marketing campaigns, and managing substantial marketing budgets. Melanie's expertise spans digital marketing channels, customer engagement, and content strategy, underpinned by a solid educational foundation with a B.S. in Advertising from the University of Illinois Urbana-Champaign.