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Marcus Hoefliger began their work experience in 2011 as the Co-Founder and CEO of EFTPlus, a role they held until May 2020. In 2018, Marcus joined Auror, where they started as the Director of Market Development for AU/UK/EU until December 2019. Marcus then moved on to become the Director of Marketing from January 2020 until January 2023. Currently, Marcus holds the position of VP of Marketing at Auror, starting from January 2023.

Marcus Hoefliger attended the University of Otago from 2006 to 2011, where they pursued a Bachelor of Commerce degree, majoring in Finance and Marketing, as well as a Master of Entrepreneurship degree with Distinction.