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Brandy Hence is a seasoned marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as a Senior Growth Manager at Aura since February 2023, Brandy previously held the role of Digital Marketing Manager at Caribou, where management of Search and Social programs was key to improving conversion efficiency. At The Knot Worldwide, Brandy managed acquisition campaigns across multiple platforms for B2B, Marketplace, and Commerce brands and oversaw significant ad spend to optimize campaign performance. With earlier positions at WeddingWire and Merkle, Brandy honed expertise in SEM, account management, and data analysis, contributing to notable client growth and campaign success. Brandy holds a Master of Science in Commerce from the University of Virginia and a Bachelor of Science in Education from the same institution.