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Richard Bates serves as the European Marketing & Sales Director at AURALiC North America Inc. since January 2020, following a role as UK & EU Sales & Marketing Manager at AURALIC LIMITED from June 2016 to December 2019, where responsibilities included brand introduction in the UK specialist audio market and developing retail distribution. Prior experience includes working as an Independent Consumer Electronics Sales Professional, managing sales and marketing for a specialist audio visual business, and serving as UK Sales Manager at Meridian Audio Limited, where successful management of premium audio products was achieved. Richard Bates has also held positions at Celestion International Ltd and has a background as a DJ and in sales management for sound and lighting systems. Educational credentials include studies at Coventry University.