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Mario León Rojas is a professional with over 6 years of experience in the marketing and research industry. In 2021, they became the Co-founder & Chief Product Officer of Aument and Acquisition & Engagement Marketing Manager of AlphaCredit. In 2020, they were the Performance Marketing Manager at Banco del Sol, where they led the full funnel acquisition of the bank and acquired 100,000 customers in 7 months. In 2019, they were the Performance Marketing Senior Associate for Latin America at WeWork, where they developed the digital marketing strategy for 7 countries, optimized SEM, paid social, and programmatic campaigns, and reported results. In 2017, they were a Freelance Planner for Campaign Performance at Gogo Argentina and a Consultor Freelance for Google Ads and Email Marketing at GRUPO LIMBO. In 2015, they were the Marketing and Research Manager, Marketing Team Lead, and Analista de Marketing at Colliers International, and the Codificador de preguntas abiertas (Matemáticas) at ICFES.

Mario León Rojas has an education history that includes a degree in Business Administration from the Universidad Nacional de Colombia, which they obtained between 2010 and 2014. Mario also holds a specialist degree in Strategic Marketing Management from the University of Buenos Aires, which they obtained in 2016. In addition, they have obtained certifications from various institutions, such as DataCamp, LinkedIn, Facebook, SEMrush and Google, ranging from Market Basket Analysis in Python to Google Analytics Individual Qualification.