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Marisa Hernández Salazar is a seasoned professional with extensive experience in account management and business development within the telecommunications and fintech sectors. Currently serving as Cuentas Estratégicas Financiero at Total Play Empresarial since November 2018, Marisa focuses on building and cultivating client relationships in the financial sector while creating detailed business plans to drive sales. Previously held key positions such as Key Account Manager at aulaPlaneta and Telefónica México, where responsibilities included portfolio commercialization and client negotiations. Marisa began their career in account management roles at companies like Avantel and Infonet, demonstrating a strong ability to identify client needs and deliver tailored solutions. Marisa holds a degree in Actuarial Science from Facultad de Ciencias UNAM, along with diplomas in Marketing and Information Technology from IDB and ITESM-Inttelmex, respectively.