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Mason Hawk is a skilled marketing professional with a diverse background in paid media analysis, program direction, and operations. Currently serving as a Paid Media Analyst at Augurian since November 2023, Mason specializes in multi-platform campaign strategy, budget management, and data analysis using tools like Google Analytics and Data Studio. Previous roles include Program and Marketing Director at Roca Climbing & Fitness, where responsibilities encompassed social media management, graphic design, and event planning. Mason also gained valuable experience as an Operations Specialist at Mayo Clinic and a Sales and Marketing Specialist at Farmers Insurance, focusing on marketing material development and client relations. As Climbing Program Manager at the University of Minnesota Duluth, Mason designed promotional materials and ensured employee development. Mason holds a Bachelor's degree in Marketing and Sustainable Business from the University of Minnesota Duluth, earned in 2020.