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Christopher Herbert has over 28 years of experience in the entertainment industry. In 1994, they founded Safe Corporation Ltd and served as the MD of Safe Management. During this time, they founded the Spice Girls and formed and managed boy band Five. In 2012, they established Ten10 Management Ltd and served as the Owner. From 2019 to 2021, they served as an Investor and Board Director for Audoo, a technology company that is changing how music royalties are monitored, identified and distributed. Christopher also served as an Investor and Director for the company. In 2021, they joined eyeora as the SVP of Content, a groundbreaking technology company that is redefining how Virtual Reality content is created, shared, experienced and monetised.

Christopher Herbert attended Collingwood Comprehensive School.