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Hakim CHARIF started their work experience in 2014 as a Developer/Technician at Jetcam. In 2016, they worked as an Assistant Project Manager at AD&BAND and later as a Social Media Manager at Lemon Way. From 2017 to 2018, they were a Media Trader/Account Manager at Adot (formerly Adotmob), where they managed a team of junior and senior traders/account managers and handled programmatic campaigns for luxury and automotive clients. Hakim is currently working as the Head of Trading at Audion, a position they started in May 2022.

Hakim CHARIF has a strong educational background with a focus on marketing and technology. In 2012-2014, they attended Lycée Edmond Michelet where they obtained a BTS degree in Informatique et Réseau pour l'Industrie et les Services. Following this, from 2015 to 2016, they pursued a Bachelor's degree in Webmarketing through an apprenticeship at HETIC. In 2016-2017, they continued their studies at Sup de Pub, where they completed a Master's degree in Marketing digital et e-commerce, again through an apprenticeship. Finally, in 2017-2018, they furthered their education at Sup de Pub, specializing in Master Data Marketing & UX.

Additionally, in January 2018, Hakim obtained a certification in Google Analytics from Google.