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Michael Kellaway is responsible for defining and overseeing the strategic direction of AVI-SPL UK. With 20 years of industry knowledge, Michael is an experienced, growth-oriented leader in the AV and unified communications and collaboration (UCC) industry. He leads AVI-SPL’s UCC services in the UK market, identifying and answering future customer needs, and expanding the company’s world-class talent through development and acquisition. Michael brings a blend of knowledge, creativity, customer-centricity, motivation, and history of success and works closely with the leadership team to promote the company vision and drive key transformational objectives.