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Michael Grathwohl is the General Manager at Audika AG Switzerland, where Michael leads the business initiatives. Prior to this role, Michael was the Global Commercial Director at Procter & Gamble for the Braun brand, overseeing day-to-day business delivery. Michael also served as the Country Manager for the Swiss prestige business, managing 15 brands including Gucci and Dolce & Gabbana. With a background in brand management and investment products, Michael has a strong foundation in business strategy and finance.