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Frédéric Olivennes is an accomplished executive with extensive experience in the media and digital advertising sectors. Currently serving as Directeur général at Audiens since May 2020, Frédéric previously held the position of Président at IAB France, where the focus was on promoting digital advertising's development and best practices. Prior to this, Frédéric was Managing Director for France at Weborama, enhancing client satisfaction and revenue generation through advanced data solutions. Earlier roles include Chief Marketing & Communications Officer at France Télévisions and various leadership positions across notable media organizations, underpinned by a solid academic background from institutions such as HEC Paris and the IMM leadership program.