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Michael Zammit is an accomplished marketing professional with extensive experience in growth marketing and media buying. Currently serving as the Head of Direct Media Buying & Growth Marketing at audibene since August 2019, Michael has held various leadership roles including Head of Product & CRO and Head of Native and Google Display Network Marketing for Germany. Prior to this, Michael was the Growth & Acquisition Marketing Manager for North America at Hearing Experts (hear.com), focusing on email marketing, affiliate marketing, and lead generation. Michael's earlier positions include Sportsbook Marketing Manager at Evoke Gaming Ltd and UK Sportsbook Manager at RaceBets International Gaming Ltd, where responsibilities encompassed CRM strategy, campaign management, and team leadership. Michael's career began as a Sportsbook Trader at Ladbrokes, where analytical skills were honed through detailed reporting. Michael's educational background includes attendance at St Joan of Arc from 1999 to 2004.