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Nicola Priemer is a seasoned professional with extensive experience in digital marketing and event management within the automotive industry. Currently serving as the Global Manager of Digital Marketing and Social Media at AUDI AG since September 2015, Nicola has held various leadership roles, including Head of International Exhibitions & Summits and Head of International Automotive Shows. Previous positions include Project Manager at Careers at Audi China and Manager of International Brand Cooperation at AUDI AG. Nicola started the career as a Human Resources Officer at AUDI AG and also worked as Manager of Motorhows/Marketing Communications at Automobili Lamborghini S.p.A. Nicola holds a degree in Business, Management, Marketing, and Human Resources from Fachhochschule Ingolstadt.