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Ewald Goessmann is a seasoned professional in strategy and innovation with extensive experience in the automotive industry. Currently serving as the Senior Director of Strategy and Innovation R&D at AUDI AG since April 2023, Ewald previously held senior leadership roles at CARIAD, including Senior Vice President for Project & Product Solution Train E3 1.2 Architecture and Senior Director of Domain Architecture / Systems Engineering for Automated Driving. At SAIC VOLKSWAGEN, Ewald was the Executive Director for Research & Engineering Driver Assistance Systems. Ewald's earlier tenure at Volkswagen Group of America involved managing the Electronics Research Lab, overseeing a large team focused on next-generation technologies. Ewald's career began at Siemens Automotive Systems, advancing through various roles in navigation systems. Ewald's educational credentials include degrees from FAU Erlangen-Nürnberg and participation in executive programs at London Business School, Harvard Business School, Stanford Graduate School of Business, and Singularity University.