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Bridget Wyke is a seasoned creative professional with extensive experience in strategic marketing, branding, and communications. Currently serving as Creative Director at Auburn University since February 2020, Bridget leads a team in executing innovative creative strategies that enhance the university's brand across various colleges and units. Prior to this, Bridget founded Current Brand, an agency focused on creative and design projects, and held significant roles at WestRock Company, Hilton Worldwide, and InterContinental Hotels Group, overseeing brand identity development, advertising strategy, and global communications initiatives. Bridget's educational background includes a Bachelor of Science in Business Administration with a concentration in Sport and Event Marketing from the University of South Alabama.